Strategy & Market Intelligence
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WHAT WE HELP WITH
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Before you spend on marketing, sales, or a new market, you need a clear read on your market and your buyers. Our go-to-market consulting starts there. We research the market, define your ideal customers, and build a go-to-market strategy your team can actually run day to day. It fits whether you're at first revenue or entering a new market.
SIGNS IT'S TIME
A go-to-market strategy earns its keep when growth starts to feel like guesswork. A few signs it's time:
01
Your team describes what the company does three different ways in three meetings.
02
Deals stall because buyers can't see why you're different from the next option.
03
You're entering a new market or segment and the old playbook doesn't fit.
04
Marketing stays busy, but you can't tie the activity to pipeline or revenue.
WHO IT'S FOR
What works at pre-revenue rarely works mid-scale. We tailor the work to where you are:
Find your first repeatable customers and a position you can defend, before you pour money into channels.
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Sharpen your ICP and channel mix so what's already working scales up cleanly.
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Move into a new segment or geography with a plan built for that market, not a rerun of the last launch.
Good decisions start with knowing what you're walking into. We size the market, map the competitors, and find the whitespace others miss, so you build where demand actually is and skip the segments that are already crowded. You get a clear read on where the opportunity sits before you spend a dollar chasing it.
Competitor Analysis
Market Sizing & Segmentation
Industry & Trend Research
Whitespace & Opportunity Mapping
Nobody knows your market better than the people buying in it. We talk to your customers and prospects directly, through interviews, segmentation, and win/loss analysis, to learn what they value, why they buy, and why they walk. That research turns your messaging from guesswork into language grounded in what buyers actually said.
Customer Interviews
Customer Segmentation
Voice-of-Customer Research
Win/Loss Analysis
A strategy is only useful if your team can act on it. We define your ideal customers, prioritize your channels, and build a go-to-market plan with clear next steps and owners. We build it around your stage, whether you're a startup finding your first customers or a mature business entering a new market.
Go-to-Market Strategy
ICP & Buyer Persona Development
Channel Strategy
New Market Entry Strategy
Revenue Growth Planning
Fractional CMO & Strategic Advisory
1
We read your market: competitive landscape, whitespace, and where the real demand is.
2
We define who you're really going after, why they buy, and which accounts to prioritize.
3
We build the positioning and messaging that resonates with customers and collaborators.
4
We hand you a GTM playbook and channel plan your team can act on this quarter.
WHY MARKENY
Our team has spent 20+ years inside science and technology companies making the same calls our clients face: which markets to enter, who to target, how to compete with less.
Market reports and databases cost a fortune and take weeks. We bring 20+ years of accumulated market knowledge into the room from day one, so you spend less on research and get to a strategy faster.
We work only with science and technology companies, across biotech, medtech, deep tech, and SaaS. No learning curve on your buyers, your sales cycle, or your dynamics.
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WHAT OUR CLIENTS SAY
WHAT OUR CLIENTS SAY
F.A.Q.
Big consulting firms study markets from the outside and hand you a research deck. We've spent 20+ years inside science and technology companies making the same commercial decisions you're facing, and we bring accumulated market intelligence into every engagement. You spend less on expensive reports, get to a strategy your team can execute faster, and work with senior operators instead of a large firm's overhead.
A marketing plan lists the activities you'll run. A go-to-market strategy decides the bets those activities serve: which segment to prioritize, how to position against competitors, and which channels fit your buyers. The strategy comes first; the marketing plan executes it. For science and technology companies with long sales cycles, skipping the strategy is how teams stay busy without moving the pipeline.
Signal-to-Scale™ is Markeny's commercial methodology. Signal: we read your market, competitors, and where demand actually is. Segment: we define exactly who to target and which accounts to prioritize. Story: we build the positioning and messaging that resonates. Scale: we hand you a plan your team can act on. It moves you from market intelligence to executable strategy in weeks, not months.
We build a go-to-market strategy in four moves: research the market and competitors, define the ideal customer and priority segments, set positioning and messaging, then map the channels and a 90-day plan to reach buyers. For science and technology companies, each step accounts for long sales cycles and technical, multi-stakeholder buying committees.
A focused go-to-market strategy engagement typically delivers in four weeks, covering competitive analysis, ICP definition, positioning, and a 90-day execution roadmap. Larger, multi-market engagements may run six to eight weeks. We scope the timeline to your needs before we start.
Both. We work with companies at every stage, from startups finding their first customers to growing companies scaling what works to mature businesses entering new markets or navigating M&A. The strategy work is always tailored to where you are and what you need next.
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Tell us where you want to grow and we will show you how Markeny gets you there.
